Why Innovation Needs Outsiders

When we’re stuck on a hard problem, we go seek out a superior. It seems like common sense. It’s something that is imbued into us from childhood and into adulthood. When you can’t solve that math problem, you ask your teacher. When you’re stuck on a work project, you go ask your boss. But if you’re looking for truly disruptive innovation, seeking out the “superiors” or experts and insiders in your organization, or even your industry, may not be the wisest move. Even experts get stuc...